На улицах Лондона (Великобритания) появились эксклюзивные такси Dior. И на авто с логотипами модного дома можно покататься до 31 августа.

Поводом для того, чтобы запустит “модные” такси стало открытие нового поп-ап-стора бренда в универмаге Harrods.

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

Публикация от Dior Official (@dior) 5 Авг 2018 в 3:05 PDT

Автомобили с фирменными логотипами Dior и надписью “Harrods x Dior” начали кружить по городу с целью привлечь внимание к коллаборации.

? #Dior @harrods #HarrodsxDior

Публикация от @ ladynotabird 4 Авг 2018 в 6:11 PDT

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

Публикация от Dior Official (@dior) 5 Авг 2018 в 3:05 PDT

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

Публикация от Dior Official (@dior) 5 Авг 2018 в 12:01 PDT

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

Публикация от Dior Official (@dior) 5 Авг 2018 в 8:19 PDT

Также в сопровождение акции был запущен соответствующий хештег в соцсетях.

Напомним, ранее мы писали, что Рианна стала лицом сентябрьского Vogue.