Демна Гвасалия объявил об уходе из VETEMENTS

Дизайнер Демна Гвасалия оставляет пост креативного директора бренда Vetements.

Он создал его вместе со своим братом Гурамом Гвасалией в 2014 году.

Гурам отметил, что без Демны он продолжит “поддерживать честное творчество и истинный талант”, сообщает WWD.

Vetements всегда был коллективом творческих умов. Мы продолжим раздвигать границы, следуя кодам бренда. То, что создал Демна за прошедшие годы, — ключевая глава в истории Vetements”, — сказал Гурам.

Вне заявления оба брата отказались от комментариев.

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WWD EXCLUSIVE: Demna Gvasalia, the Georgian designer who ignited the streetwear juggernaut in fashion, is stepping down from Vetements, the brand that sparked it — and also propelled him to the creative helm of Balenciaga in Paris.⁣ ⁣ “Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Demna’s brother Guram Gvasalia, cofounder and chief executive officer of the Zurich-based fashion house, said in a statement. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”⁣ ⁣ It is understood Demna Gvasalia will continue in his role as creative director of Balenciaga, which is scheduled to parade its spring 2020 show in Paris on Sept. 29, while the release hinted at additional projects, saying the designer, 38, is stepping down from his position at Vetements “to pursue new ventures.”⁣ ⁣ “Demna’s talent and vision of fashion have been fundamental in the continued success of Vetements. He has made an outstanding contribution to the company’s legacy and in writing the codes of the brand,” the statement added⁣ ⁣ For his part, the designer said: “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”⁣ ⁣ Follow @DemnaGvasaliaDaily for more.

A post shared by Believe in something bigger.DG (@demnagvasaliadaily) on Sep 15, 2019 at 11:58pm PDT