Жизнь Голливуда и роскошь кино: Gucci представили рекламную кампанию весенне-летней коллекции 2019

Gucci показали рекламную кампанию своей весенне-летней коллекции 2019 года. Ее Алессандро Микеле посвятил старому Голливуду.

Фото и видео бренд разместил на странице в Instagram.

Креативный директор Кристофер Симмондс воссоздал на красочных рекламных постерах сюжеты из “глянцевой жизни 50-х”.

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A film directed by @_glen_luchford, #GucciShowtime stars a cast of characters tap dancing and performing in sync in various glitzy sets including grand theatre stages and surreal dreamscapes. Watch the full video through link in bio. #GucciSS19 #AlessandroMichele Creative Director: @alessandro_michele Art Director: @christophersimmonds ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Music: 'THERE’S NO BUSINESS LIKE SHOW BUSINESS' by Irving Berlin ©Berlin Irving Music Corp. Courtesy of Twentieth Century Fox Film Corporation ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SINGIN’ IN THE RAIN, THE BAND WAGON: TM & © Turner Entertainment Co. (s19) COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved. GENTLEMAN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation. THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 5:34am PST

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5/6 • In gowns with long shimmering beads and sequin suits from #GucciSS19 by #AlessandroMichele, characters from the #GucciShowtime campaign impersonate famed musical stars from the 40s and 50s. #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 1:01am PST

Моделей одели в минималистичные брюки и пиджаки. Они изображали рабочих сцены, которые создают “закадровую жизнь Голливуда”.

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4/6 • A glitzy theatre stage is the set of the #GucciShowtime campaign photographed by @_glen_luchford and art directed by @christophersimmonds. #AlessandroMichele #GucciSS19 Creative Director: @alessandro_michele THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 12:47am PST

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6/6 • Colour, energy and joy define the #GucciShowtime campaign celebrating the beginnings of celebrity culture and the golden age of Hollywood musicals. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 1:23am PST

Автором фото и видео выступил Глен Лачфорд, макияж моделям делала Исамайя Френч, а прически — Пол Хэнлон.

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1/6 • Presenting #GucciShowtime: the Spring Summer 2019 campaign is an homage to the golden age of Hollywood musicals. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 12:04am PST

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2/6 • An homage to the beginnings of celebrity culture and the golden age of Hollywood musicals, #GucciShowtime focuses on the joyful and playful spirit of the era. #AlessandroMichele #GucciSS19 Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 12:19am PST

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Imagery from #GucciShowtime tributes musicals from the 40s and 50s including ‘Cover Girl’. A homage to Hollywood’s Golden Age, the #GucciSS19 campaign nods to the playful spirit of the genre. Watch the video through link in bio. #AlessandroMichele Photographer: @_glen_luchford Creative Director: @alessandro_michele Art Director: @christophersimmonds COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.
A post shared by Gucci (@gucci) on Feb 1, 2019 at 2:09am PST